Thursday, June, 13, 2024 10:30:19
  • Amify provides turnkey solutions for brands to boost their selling potential on Amazon
  • It offers a unique brand strategy for those influenced by changes in Amazon Marketplace policies

Amify, a turnkey solutions provider for brands seeking to boost their selling potential on Amazon, has reportedly announced a $5.8M Series A funding round which was led by Mercury Fund. Additional investors include Cincy Tech, Dundee Venture Capital, SaaS venture Capital, Nigel Morris- Co-founder of Capital One.

Ethan McAfee, Founder and CEO of Amify was quoted stating that brands which want to build their online presence require a strong e-commerce strategy, that starts from product page enhancements to inventory management, for the Amazon Marketplace.

As per trusted sources, Amify’s focus would be to utilize this capital infusion to expand their recruiting efforts for growing the senior level management team, expansion of branding and marketing initiatives, and for further development of its proprietary, cutting-edge data insight platform for brands to offer deep understanding of the Amazon Marketplace.

Sources further reported that the company is finishing logistics arrangements for opening of its second office in Cincinnati.

Supposedly, since its bootstrapped incorporation, McAfee-led Amify has sold more than $100 million on Amazon as well as enabled more than 1000 brands to increase their brand presence by providing a unified solution, across an extensive range of consumer goods vertical industries. To develop its management teams and technology innovation, it is now equipped with venture capital funding and to build a united strategy on pricing, sales acceleration, brand standards optimization, supply chain logistics and UPP protection, brands can now partner with a market leader.

Sources mentioned that Amify is recognized as one of the most advanced providers in the industry while stepping into this new phase and is set to achieve tremendous growth. Amify could potentially widen the ecommerce ecosystem and utilize the regional talent workforce.

Blair Garrou, Managing Partner at Mercury Fund, stated that Amify has an exceptional potential, as it has an ability to help brands scale-up their product sales, along with managing their brand equity within the Amazon Marketplace.